Étme is a Russian local brand of designer clothes at the intersection of casual and ethnic, filled with impressions from travels. For those who care about conveying their aesthetics and worldview to others.

The idea to create a brand came to the designer and founder, Inna Pervushkina, in 2018, when she was organizing trravels for women in different parts of the world. The participants of the trips were inspired by the beauty of nature, architecture, colorful streets and oriental bazaars. Their emotions were alive and genuine. Inna wanted to share these impressions with those who could not go.

So, the desire transformed into the clothing brand about travel.